Consumer Health
Navigating the Consumer Health Landscape with Confidence
The consumer health sector sits at a critical intersection; where regulatory rigor meets commercial opportunity, and scientific credibility must align with consumer trust and market differentiation.
From nutraceuticals to cosmetics and dermatology products, this space demands expertise that goes beyond traditional pharmaceutical pathways. Products face evolving regulatory frameworks across global markets while competing for consumer attention in crowded, fast-moving categories.
Beyond Compliance
PLG supports consumer health companies throughout the entire product journey with integrated solutions designed for this unique sector:
- Self-Care Product Strategy
Strategic planning that - Regulatory and Compliance Consulting
Expert navigation of complex requirements across markets, whether managing multi-country portfolios, expanding geographically, or executing Rx-to-OTC switches - Market Access & Reimbursement
Positioning strategies that unlock coverage and reimbursement potential in markets where consumer health products qualify - Consumer Insights & Brand Strategy
Translating scientific evidence into compelling, credible messaging that resonates with end users and healthcare professionals alike - Lifecycle Management
Sustaining product performance through reformulations, label expansions, new indications, and portfolio optimization
Our approach combines deep regulatory knowledge with commercial perspective; ensuring your consumer health products are not only compliant and approved, but strategically positioned to succeed in competitive markets.
Nutraceuticals
Strategic regulatory and compliance guidance for dietary supplements and nutraceutical products, from formulation and claims substantiation through global market authorization.
Cosmetics and Dermatology
Expert regulatory and scientific support for cosmetic and dermatological products, navigating safety assessments, compliance requirements, and market-specific regulations globally.
Frequently asked questions
PLG supports OTC and self-care medicines, nutraceuticals and food supplements, and cosmetic and dermatology products. Each category follows different regulatory rules, and products often sit on the border between categories. PLG helps companies choose the right classification and pathway for each market.
Five integrated services: Self-Care Product Strategy, Regulatory and Compliance Consulting, Market Access & Reimbursement, Consumer Insights & Brand Strategy, and Lifecycle Management. They combine regulatory rigour with a commercial perspective, so products are not only compliant but positioned to compete.
An Rx-to-OTC switch changes a medicine's legal status from prescription-only to non-prescription. It requires evidence that patients can use the product safely without medical supervision, and the rules differ by country. PLG manages the regulatory strategy, dossier and market-by-market execution of switches.
PLG provides regulatory guidance from formulation through to market authorisation: ingredient status (including novel foods), labelling, claims substantiation and country-specific notifications. This is critical because the same supplement can be regulated very differently in the EU, the US and other markets. See our Nutraceuticals page.
Yes. Claims are one of the most scrutinised areas in consumer health. PLG reviews the scientific evidence behind health, nutrition and cosmetic claims, checks them against the rules of each target market and helps translate the evidence into credible messaging for consumers and healthcare professionals.
PLG supports safety assessments, compliance with cosmetic regulations, product information files, labelling and market-specific requirements worldwide. For dermatology products on the border between cosmetics and medicines, PLG helps define the right classification. See our Cosmetics and Dermatology page.
In some markets, yes. Certain OTC medicines and self-care products can qualify for coverage or reimbursement under specific conditions. PLG's Market Access & Reimbursement experts identify where this is possible and develop positioning strategies to unlock that potential.